Search Engine Optimization How to

We all tend to be lost in the beginning when it comes to internet advertising. With all of the websites out there and self-proclaimed gurus, which one do we decide to follow? Unfortunately there are some gurus that will teach you everything around the outside but never the meat of the business.

1. Tutorials & How to Guides – You can find these all over the internet. Depending on what type of advertising and optimization you are looking for. I suggest for everyone to look first on YouTube and go from there. YouTube has most of the answers for just about anything you can think of.

2. Keywords – Learn to use Google AdWord Planner, it is free to use and a valuable resource. Do a proper keyword search: buyer intent and customer intent along with negative keywords. Without these you will never sell anything on the internet. So do these searches before you start any organic or paid advertising.

3. Good content – Whether you write your own articles and videos or you pay someone else to do it, your content must be of good quality and be original. If you find content from a blog or an article remember to include a link to the original post. Otherwise learn as much as you can about the subject and write it yourself.

4. Paid advertising – I don’t suggest you start here if you are new to internet marketing unless you do the proper research. PPC, PPV, CPC, CPA and the list goes on. There are subtle differences between them that also have similarities too. Be sure to get training before you spend money. You could lose your shirt if you don’t. You must use the proper keywords to profit from your endeavors. So before anything else learn about proper and negative keywords. The money you save might be your own.

Search engine optimization techniques

There are more techniques to search engine optimization than we can talk about. Google will like any content that is original and quality. Remember there are more than 200 variables to SEO.

1. Back links – Getting indexed, there are thousands of places on the worldwide web to get yourself indexed like directories and free ad sites and the list goes on and on. I suggest you find only the highest page rank sites to register on. Any of these organic back links will help your page rank. E-zine article sites can also be a benefit and I do this as well.

2. Presence – Guest blogging, become an authority in your niche write your articles and offer to guest blog on various sites. As a beginner it will be hard to do sometimes but blogs are starving for content so keep looking. Most blogs should have a signature block to put a link to your site or landing page, this way people can follow you if they are interested in what you have to say.

3. Branding – Social media, set up several sites like twitter, YouTube, Facebook and dig. The list is long but you get the idea. When people get the idea you are everywhere then you are there. This will also create quality back links to your site. Be sure to add to them weekly. The people who follow you are only as interested as you make them. Quit posting and they quit following.

4. Social share – get people talking, share all new content to get people talking. This is also a part of branding. The more you share the more they will talk about you and your content. Every time you put new material up like an article you should also do audio and video to reach as many people as possible. People also put audio up on iTunes to sell it and find viewers.

5. Submissions – Most new internet marketers don’t know it but you can actually go to the search engine and submit your site for free. So go check it out. There are numerous other places to submit your sites and products from article directories to free ads classifieds. Research them all and use the highest page rank sites.

The number of people now getting into internet marketing is growing by leaps and bounds. Using this information to get you started can be a big boost to your new career. From guides and tutorials to social sharing and submissions, this list can inspire you to go for the gold. Enjoy.

Article Source: http://EzineArticles.com/8801603

Basic Advantages of Search Engine Optimization

There has been a great buzz in the internet marketing industry about search engine optimization today. The reason for SEO being so popular is that it can save you a good sum in the long run. Apart from savings, you also can improve your earnings from your website drastically. SEO or search engine optimization is the process of enriching the website or the blog with popular keywords and phrases along with relevant backlinks. In doing so the website or the blog will be valued as an authority on the subject it deals with. And search engines place it on top of millions of websites that compete for the same keyword or phrase.

It is usual for anyone using the internet to use search engines like Google or Yahoo to find what they want. Web users normally type a few words every time in the search field to find websites that contain relevant information. These words are known as keywords and when the search engine finds a website that has the word and is supported by other similar websites it places the particular website in top position during the search. And after all this what every website owner wants!

The very purpose of hosting websites is to be found by the visitors. Even if you have a lot of useful products and if your website doesn’t show up for searches all that you have spent to create, host, and maintain the website is a mere waste. There are certainly other ways such as PPC ads that put your website on top but they can at times cost you an arm and a leg if not well planned. This is why experts suggest organic SEO as the best option if you want a lucrative website in the long run.

Organic SEO is the way of optimizing the website or the blog using the conventional methods of keyword insertion and adding relevant backlinks. Unlike paid listings, it takes quite some time for websites using organic SEO to show up for search results. However, the results are long lasting and above all you get a free targeted traffic! In case you like to start your online business without having to wait for your website to show up naturally, you can opt for the paid listings during the early stages of your business until your websites get ranked naturally for keywords and phrases.

Although it is easy to learn SEO with the help of online tutorials, it is wise to hire SEO experts as their services are available at competitive rates. Hiring SEO experts also lets you to concentrate on your core businesses without having to worry about ranking of your websites or its traffic. Moreover online tutorials only teach the basics of SEO and often do not reveal the inner side of the process. For example, search engines allow a specific keyword density when it exceeds the limits the site may be penalized for keyword stuffing. If search engines find any unethical SEO practice, your site may also be banned. This is why hiring SEO experts will save you much time, money and anxiety!

Top 5 Elements of an SEO Friendly Website

It’s not enough nowadays to design a superb, functional site that addresses your customer’s needs. If you really need your customer to reap the benefits of having an online presence, then SEO is a must thing. Search Engine Optimization is a system for enhancing the visibility of a site in internet searches through organic search results, and it is presently a suitable web marketing tool for a lot of businesses.

SEO has changed drastically throughout the last few years, particularly since Google’s most recent updates in the last year. 2015 is the year where even more effort is required in the field of SEO for an organization to stay in competition on the internet. There are 5 essential attributes that need attention to ensure that a website’s design is an SEO-friendly web design.

1. Optimized HTML Coding Structure:

It is really crucial to design a site that loads quickly and is both SEO and user friendly. The people who are responsible for developing the site must address the back end in such a way that it is well optimized for quick load speed and rendering. Website optimization also serves to drive more traffic to the site as people won’t waste time on a site that does not load fast enough.

2. On-page Optimization:

One of the SEO’s most crucial components has been, and still is, the website optimization. It is really of great importance to make your website friendly to web search engines and to all the pages that are visible in SERPs. A site must be planned carefully from the beginning with the goal that it is more easily indexed by search engine crawlers, as there are a large number of components that may influence an SEO-friendly site.

On-page optimization is not a method that must be performed solely within the site’s original design. But it is an ongoing process that must be made and checked frequently. The most vital issues identified with on-page optimization are URLs, meta tags, navigation, usability, index options and no follow, Sitemaps, heading tags, plagiarized content, redirects, canonical URLs, multi-language issues, pagination, sub-domains, schema snippets, robots.txt, folders and others.

3. On-site Content:

A website’s content is becoming very important for the website’s internet traffic and SEO. The SEO professionals believe and vigorously support the ‘Content is King’ thinking. These days if a site has no blog area and it is not updated every day by expert writers, then it can’t stay for long in the rising competition. Good articles are used to appeal to visitors from a variety of sources like social media and organic traffic. Content which has more information and interest is shared more frequently (social media) and pulls in a larger number of backlinks (organic traffic).

4. Calls-To-Action (“CTA”) or Points of Contact:

It is suggested that you have a Call to Action on all of your pages on the site as they help to create a feeling that shows it is strong and conversion focused. Most web design professionals know the significance of CRO (conversion rate optimization) as one of the reasons why they are integrated on the sites that they work on.

5. Mobile:

As indicated by a 2014 research study, 25% of all web traffic is originating from mobile phones (tablets and smartphones). It is apparent that this traffic can’t be overlooked and that websites must be mobile-friendly.

There are two common approaches to follow in order to make a site mobile-friendly:

    1. Create a unique website for mobile users which is appropriately designed, easier to search and which can be loaded quickly, thus decreasing bounce rate. This must usually have a different URL, e.g. m.mydomain.com. A downside to this approach is the way that a visitor could search for data not accessible in mobile versions of the site (some mobile versions of particular sites exclude a few pages which are accessible in desktop versions).
  1. The best approach for most of the sites is the “responsive design”. Following that approach, a site will be better able to recognize the end user’s device (e.g. if the client has access through a laptop/PC or a cell phone) and adjust its appearance relying upon the end user.

There are many more elements that are important for an SEO-friendly website, but these five elements are essential. Follow these simple points to make your website a more successful one!