If you have ever wondered what some of Google’s best kept secrets are, this tool could be one of them. Here are five things that make Google Squared not simply stand out but stay ahead of the experimental pack:

Excellent when researching facts and figures

If you happen to be researching a subject or focus area that is facts and-figures intensive, look it up in Google Squared. Google will attempt to locate the relevant statistics and display it to you in a tabular form.If you believe that a few tables are missing, add them and Google will try to retrieve data for them as well. If Google’s automated system is unsure of the results, it will display multiple results and give you plenty of chances to customize it by letting you add more columns of data.

Export to a Microsoft Excel or CSV Format File

Once you are thrilled with the results you have found, you can export the data to a spreadsheet with a mouse click which you can store on your PC and share with your colleagues and research associates. You can even share the results page by copy-pasting the output URL of your Google Squared search result into an e-mail message and forwarding the message to your inner circle.

Identifying and locating the source of the data

Google Squared is an excellent stepping stone to locating hard-to-find websites that belong to your domain of interest. Since Google Squared will display the data source to you, the option to access the source web page always exists. These websites may not be experiencing impressive amounts of Google traffic but may actually contain high quality content for you to review for projects at hand.

Multiple searches ideal for comparison

Google Squared functions to a certain extent like the price comparison websites you have used when shopping for products. The added advantage is that there is no possibility of either covert or overt advertiser support in the results displayed. You can conclude safely that the results being displayed are, for all practical purposes, impartial. A good illustration of this premise would be to set up a Square to search for information and compare cell phones and PDAs.

The image interface

In addition to displaying search results data in rows and columns and allowing searchers to tweak this data by either adding or eliminating columns, Google Squared also displays relevant images whenever and wherever possible. The image retrieval attribute is expected to be refined further as more and more users access the tool and help it to come out of beta.

Increase Google Traffic with Google Squared

Google Squared may not be a potent search engine optimization tool to boost Google traffic to your website. It can however play a critical role in augmenting your SEO efforts. Use it to locate reference websites when building content rich websites for your Adsense network. Research your competition using Google Squared. Locate high volume and low competition keywords in the results data. On the other side of the equation, structure your website carefully in strict accordance with Google’s edicts for search engine friendly websites so that your website too is featured on Google Squared. This will generate oodles of targeted and conversion-hungry Google traffic to your Internet property in no time.