Position: Director of Analytics
Company: 24/7 Real Media
Job Description: The Media Innovation Group (MIG) develops technology products that improve the process of acquiring, optimizing, and measuring digital advertising. In close partnership with GroupM, the largest buyer of online media in the world, the MIG uses proprietary technology and strategic partnerships to dramatically increase the performance of digital advertising. B3, the MIG’s digital advertising optimization product, is the leading agency tool for acquiring and optimizing display advertising. ZAP, the MIG’s integrated advertising and analytics tool, gives advertisers unprecedented visibility into the performance of digital advertising campaigns. The MIG is headquartered in New York and is a fast-growing, strategically important business within WPP Group, the world’s leading marketing and communication services company. Join Us: We are looking for a Director of Analytics and Insights, an exceptionally talented data guru with strong communication skills to build our emerging analytics practice. He or she will have the vision, structured thinking and business savvy to see how online data can lead to understanding audiences and how that understanding can help advertisers develop high-impact, efficient branding and direct-response campaigns. Excellent communications skills and client management experience are absolutely required. He/she will work actively with internal engineers, product and account managers and sales teams to devise and execute analytics solutions for our clients - many leading digital media agencies representing global blue chip advertisers. Our Director of Analytics and Insights will also interact with other key players in the online advertising ecosystems, such as ad networks, exchanges, premium publishers and third-party data and technology partners. He/she will be instrumental in recruiting, managing and developing a strong team of analysts based on the demands of our rapidly growing business. The ideal candidate will have a wide range of experience analyzing and deriving marketing insights from data. He/she will be good at translating complex technical concepts into actionable tactical and strategic insights and communicating them persuasively to our internal teams and managers as well as clients and partners. Additionally, candidates should have the ability to develop new methodologies building on existing intellectual capital and integrating them with partner offerings and existing systems on the client side. Creative problem-solving skills and flexilibity and persistence in working with others (including non-techies on the client side) are key in this role. Strong analytical track record and proven experience in statistical analysis, segmentation, predictive modeling, market research and testing are essential. Essential Functions: • Manage and grow client analytics business. Expand the business by identifying new opportunities for measurement, research and analytics within existing client accounts and establishing relationships with prospective clients • Lead insight generation based on measurement reporting and analysis • Develop analytics proposals and strategies to present to clients • Design, code, test and debug custom queries, reports and business logic using various reporting technologies • Identify and partner with external vendors and partners • Hire and mentor a small team Interacts With: • Engineering teams • Product Managers • Product Strategy and Business Development teams • IT Management • Junior Analysts • Clients and Partners • Senior Management Knowledge, Skills and Abilities: • Media mix modeling experience • Thorough understanding of online marketing and web metrics • Deep knowledge of various measurement and campaign management technologies such as: o Website traffic analytics software (tagging and log file based) such as Omniture, Google Analytics, WebTrends, CoreMetrics o Ad serving platforms such as DoubleClick/DART, Atlas, Eyeblaster etc. • In-depth knowledge of integrated marketing and CRM disciplines (including primary research, online advertising, customer segmentation, targeting, direct marketing, customer care) • Possession of excellent written, oral communication, project management and presentation skills. Ability to present complex data reports, financial analyses, and statistics in a simple and clear way • Proven ability to interact with senior management and clients, understand corporate strategy, and present actionable findings • 8+ years experience in statistical analysis, segmentation, predictive modeling, consulting and project management o Extensive hands-on experience in SAS, SPSS or comparable statistical modeling tool • Knowledge of Oracle and SQL a plus • Knowledge of database design, applications, and data flows a plus • Experience in defining/designing/building/managing a data warehouse is a plus • Graduate degree in Statistics, Economics, Operations Research or related field Please send all resumes in Word format to This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Location: New York, NY, NY
Company: 24/7 Real Media
Job Description: The Media Innovation Group (MIG) develops technology products that improve the process of acquiring, optimizing, and measuring digital advertising. In close partnership with GroupM, the largest buyer of online media in the world, the MIG uses proprietary technology and strategic partnerships to dramatically increase the performance of digital advertising. B3, the MIG’s digital advertising optimization product, is the leading agency tool for acquiring and optimizing display advertising. ZAP, the MIG’s integrated advertising and analytics tool, gives advertisers unprecedented visibility into the performance of digital advertising campaigns. The MIG is headquartered in New York and is a fast-growing, strategically important business within WPP Group, the world’s leading marketing and communication services company. Join Us: We are looking for a Director of Analytics and Insights, an exceptionally talented data guru with strong communication skills to build our emerging analytics practice. He or she will have the vision, structured thinking and business savvy to see how online data can lead to understanding audiences and how that understanding can help advertisers develop high-impact, efficient branding and direct-response campaigns. Excellent communications skills and client management experience are absolutely required. He/she will work actively with internal engineers, product and account managers and sales teams to devise and execute analytics solutions for our clients - many leading digital media agencies representing global blue chip advertisers. Our Director of Analytics and Insights will also interact with other key players in the online advertising ecosystems, such as ad networks, exchanges, premium publishers and third-party data and technology partners. He/she will be instrumental in recruiting, managing and developing a strong team of analysts based on the demands of our rapidly growing business. The ideal candidate will have a wide range of experience analyzing and deriving marketing insights from data. He/she will be good at translating complex technical concepts into actionable tactical and strategic insights and communicating them persuasively to our internal teams and managers as well as clients and partners. Additionally, candidates should have the ability to develop new methodologies building on existing intellectual capital and integrating them with partner offerings and existing systems on the client side. Creative problem-solving skills and flexilibity and persistence in working with others (including non-techies on the client side) are key in this role. Strong analytical track record and proven experience in statistical analysis, segmentation, predictive modeling, market research and testing are essential. Essential Functions: • Manage and grow client analytics business. Expand the business by identifying new opportunities for measurement, research and analytics within existing client accounts and establishing relationships with prospective clients • Lead insight generation based on measurement reporting and analysis • Develop analytics proposals and strategies to present to clients • Design, code, test and debug custom queries, reports and business logic using various reporting technologies • Identify and partner with external vendors and partners • Hire and mentor a small team Interacts With: • Engineering teams • Product Managers • Product Strategy and Business Development teams • IT Management • Junior Analysts • Clients and Partners • Senior Management Knowledge, Skills and Abilities: • Media mix modeling experience • Thorough understanding of online marketing and web metrics • Deep knowledge of various measurement and campaign management technologies such as: o Website traffic analytics software (tagging and log file based) such as Omniture, Google Analytics, WebTrends, CoreMetrics o Ad serving platforms such as DoubleClick/DART, Atlas, Eyeblaster etc. • In-depth knowledge of integrated marketing and CRM disciplines (including primary research, online advertising, customer segmentation, targeting, direct marketing, customer care) • Possession of excellent written, oral communication, project management and presentation skills. Ability to present complex data reports, financial analyses, and statistics in a simple and clear way • Proven ability to interact with senior management and clients, understand corporate strategy, and present actionable findings • 8+ years experience in statistical analysis, segmentation, predictive modeling, consulting and project management o Extensive hands-on experience in SAS, SPSS or comparable statistical modeling tool • Knowledge of Oracle and SQL a plus • Knowledge of database design, applications, and data flows a plus • Experience in defining/designing/building/managing a data warehouse is a plus • Graduate degree in Statistics, Economics, Operations Research or related field Please send all resumes in Word format to This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Location: New York, NY, NY
