Position: Online Marketing Manager
Company: HarperCollins Publishers
Job Description: The Online Marketing Manager is responsible for creating and executing an overall online plan for HarperCollins Children’s Books vertical websites. We seek an energetic, creative goal-oriented professional with prior experience in developing websites for children’s properties and a proven ability to create and implement successful online marketing campaigns. Key Responsibilities: • Develop and execute strategies for growing all key site metrics based on business goals, including unique visitors, pageviews, eCRM, ecommerce, etc. • Develop and communicate online programs and promotions; working closely with Marketing and Sales teams • Foster loyalty and increase frequency among site users through the creation and implementation of new content features, partnerships and promotions • Keep site content refreshed, accurate and up-to-date, promote priority releases and support sponsored content partnerships. • Work closely with team to define and revise site structure and features based on goals and user behavior. • Develop strategies to maximize promotional and revenue opportunities. Required Qualifications: • 3+ years experience in digital media industry • Must have familiarity with all aspects of digital marketing, including the online development and production process, SEM/SEO, ecommerce, advertising, social media, and community management • Strong on-going knowledge of the latest trends in digital media and a clear ability to translate those trends to new ideas • Ability to identify , analyze and solve problems • Posses cross departmental team leadership skills and expertise • Grasp of web analytics and reporting • Proven ability to maintain a highly organized schedule and be able to build, coordinate, and maintain multiple projects at once • Strong written and oral communication skills and the ability to successfully communicate externally and internally within the company • Demonstrated ability to analyze and react to research and traffic trends. • Proven experience for creating great consumer experiences. • Knowledge of online safety issues and internet privacy laws • Bachelor’s degree or applicable experience in digital marketing space If interested in this position, please apply at http://www.harpercollinscareers.com/careers/apply/ap_index.html with the job code RA-OMMC.
Location: New York, NY
Company: HarperCollins Publishers
Job Description: The Online Marketing Manager is responsible for creating and executing an overall online plan for HarperCollins Children’s Books vertical websites. We seek an energetic, creative goal-oriented professional with prior experience in developing websites for children’s properties and a proven ability to create and implement successful online marketing campaigns. Key Responsibilities: • Develop and execute strategies for growing all key site metrics based on business goals, including unique visitors, pageviews, eCRM, ecommerce, etc. • Develop and communicate online programs and promotions; working closely with Marketing and Sales teams • Foster loyalty and increase frequency among site users through the creation and implementation of new content features, partnerships and promotions • Keep site content refreshed, accurate and up-to-date, promote priority releases and support sponsored content partnerships. • Work closely with team to define and revise site structure and features based on goals and user behavior. • Develop strategies to maximize promotional and revenue opportunities. Required Qualifications: • 3+ years experience in digital media industry • Must have familiarity with all aspects of digital marketing, including the online development and production process, SEM/SEO, ecommerce, advertising, social media, and community management • Strong on-going knowledge of the latest trends in digital media and a clear ability to translate those trends to new ideas • Ability to identify , analyze and solve problems • Posses cross departmental team leadership skills and expertise • Grasp of web analytics and reporting • Proven ability to maintain a highly organized schedule and be able to build, coordinate, and maintain multiple projects at once • Strong written and oral communication skills and the ability to successfully communicate externally and internally within the company • Demonstrated ability to analyze and react to research and traffic trends. • Proven experience for creating great consumer experiences. • Knowledge of online safety issues and internet privacy laws • Bachelor’s degree or applicable experience in digital marketing space If interested in this position, please apply at http://www.harpercollinscareers.com/careers/apply/ap_index.html with the job code RA-OMMC.
Location: New York, NY
