Company: ADiFY Corporation
Job Description:
Adify is a leading provider of online media platform solutions to large media companies, brand marketers, and internet entrepreneurs. Adify is fully owned and operated by Cox Enterprises – one of the largest media companies in the US. Adify provides technology and interactive advertising business services to over 180 branded vertical networks, including over 35 of the top 50 US online brands. Our customers include Warner Brothers, NBC, Martha Stewart, Six Apart, Forbes, IAC, and Break. For a larger sampling of Adify powered networks visit our website at http://www.adify.com/networks.html
Adify's platform business has grown from one newspaper client in late 2006, to over 150 respected brand customers, and become the largest and most respected player in our category, within less than two years. The VP Platform Sales/Business Development is a critical part of our future success as we grow into new lines of business and extend our relationships with our current partners.
This is a real opportunity to be a key player in a strategic role within Adify, driving the sales efforts for the award winning and industry standard Adify Network Platform offerings. As VP Platform Sales/Business Development, the ideal candidate will work closely in the market with large enterprise media companies, infrastructure players, brand marketers, and venture backed entrepreneurs. This role requires enterprise sales and strategy expertise, vertical oriented display advertising knowledge, and strong business development and consulting skills.
The VP of Platform Sales is responsible for working closely with our prospects and clients in a partnership development and business consulting role. S/he will leverage the Adify brand, contacts and experience to continue to introduce Adify to the marketplace. S/he will also coordinate with our senior account management team in ongoing relationship building with our enterprise customers.
The VP will be responsible for identifying and building new partnerships, while also growing and expanding some of our current relationships. Using a consultative and partnership development strategy, you will be a part of dramatically expanding Adify's market share. Specific responsibilities include consulting and establishing operating agreements with new customers, developing and expanding the utilization and adoption of Adify's platform and services, and establishing and handling sales commercialization of new products and services.
RESPONSIBILITIES:
• Prospect, negotiate, and close new enterprise & infrastructure business deals
• Act as primary consultant during sales process to engage with the most senior management within major media companies
• Provide leadership in post-sales activities to ensure that customers’ needs and requirements are met
• Serve effectively in relationship management on all major engagements
• Guide customers through the vertical ad network launch process and act as their senior point of contact
• Continue to build on customer relationships and grow accounts through up selling & cross development
• Solicit market & customer feedback to help refine and expand Adify’s platform
REQUIREMENTS:
• Multiple years working in the interactive media community, including working with brand marketers, display advertisers, and major publishers.
• Experience in enterprise based consultative selling closing revenue generating deals
• Significant relationship management, post-sales consulting, and up-selling/cross-selling experience.
• Candidate needs to be able to quickly gain an in depth knowledge of customers’ needs, requirements, and organizational structures
• Proven ability to aggregate, synthesize and disseminate customer feedback / suggestions to cross functional teams.
• Highly developed interpersonal, presentation, and communication skills.
• 5-7+ years experience, minimum 4 years experience in online media or enterprise software
• BS/BA, MBA preferred.
Location: New York Metro Area, NY
