Company: EverBank
Job Description: Primary Characteristics
The Manager of Marketing Analytics provides analysis, forecasting and reporting that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy and online programs. Manage the optimization of metrics to the strategic intent of campaigns and underlying business objectives.
Essential Functions
• Supervise a Marketing Analytics group that is responsible for analyzing key performance metrics and competitive trending and communicating these to client and internal management
• Provide guidance to a team of analysts in their creation of forecast, operational and statistical tools and models
• Provide strategic direction on data analysis with large scale measurement and reporting platforms such as Omniture, Coremetrics, WebSideStory and WebTrends
• Work with client and internal stakeholders to understand business requirements in order to design and develop reporting and analysis approaches tailored to the needs of our business partners
• Work with a wide range of statistical modeling methodologies and build statistical models for behavioral predictions
• Supervise the marketing analytics team - provide guidance and feedback on their assigned projects
Training and Experience
• 10 years of Marketing Analytics experience, preferably in banking or related financial services industry
• Bachelor’s degree in communications, business, mathematics or any related field
• Must possess strong communication and presentation skills and be proficient in spreadsheet applications
• Databases / SQL querying and programming a plus
• Strong quantitative, analytical and problem solving skills
• Demonstrated use of statistical modeling
• Experience with multivariate testing
Please apply online: http://everbank.hodesiq.com/job_detail.asp?JobID=1751479&user_id=
Note
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified, and they may change at any time.
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EverBank is an equal opportunity employer. No employee or applicant for employment will be discriminated against because of race, color, religion, national origin, physical or mental disability, age, gender, sexual orientation, veteran’s status, or status as a disabled veteran or veteran of the Vietnam era.
Location: Jacksonville, FL
