Google Traffic Guru

Grey Hat (or Gray Hat): Since the color gray is between black and white,logically Grey Hat SEO sounds like a label for the middle ground.

But it’s not.Because White is pure white and grey is a shade of black, we have confusion.

• "White Hat" broadly (but not entirely) reflects the almost-consensus within "White Hat" Internet forums


• White Hats take an ethical approach: considering all the Internet stakeholders, not just the self and the client.

As the Internet marketplace has grown increasingly more competitive,companies and webmasters continue to search for new and improved ways to appear highly in the displayed results of search engines.

How come when it comes to websites, we always look for the ones that have good content and are relevant to what we are looking for.However some website developers do not seem to understand that.

White Hat SEO techniques are those techniques used to build and promote a website which are above board, honest and right, play within the rules and try to follow all the search engine guidelines.

Blackhat SEO is a select set of techniques that should not be used for search engine optimization of any website.Most of these techniques are devised to get a better page rank, by using unethical methods disapproved by most search engines.

Much has been made about blackhat SEO principles and, in general, greyhat SEO principles and techniques largely go unmentioned.The differences between black and white are obvious, but shades of grey begin to overlap and the line becomes blurred as to what is acceptable and what is not.

Gaining high quality and relevant back links is essential in order to achieve a good ranking in search engines.Many people find getting backlinks the most tedious part of Search Engine Optimisation but it doesn't need to be.