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What is Black Hat Seo??

Tuesday, 15 April 2008 21:39
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  • Black Hats work in the clients' interest, plus protecting and promoting self.
  • Black Hats insist on grey hats, and deny the existence of Black or White. Very, very few admit to owning a Black Hat, though many boast of their achievements. Go figure.
  • Black Hats would be prepared, willing and happy to deceive search engines (and thus search engine users) in client's interest.
  • Black Hats may be willing to deceive the client about methods: "results are all".
  • Black Hats see search engines as the enemy; deceit is the name of the game, SEs are constantly looking to expose trickery and penalize guilty sites.
  • Black Hats emphasize off-site methods, getting 'bums on seats', with the hope that a percentage will convert, or at least return by another route.
  • Black Hats emphasize rapid results, accept risks, confident of a new fix, as older tricks are neutralized.
  • Black Hats boast of income, but do not concede that this is arguably defrauded from displaced better sites, and deny potential illegality. They will not even discuss it.
  • Black Hats believe that 'White Hats' all secretly use 'Black Hat' techniques, and are all 'holier than thou' hypocrites.
  • Black Hats believe in the survival of the fittest, and have no time for wimps.
  • For Black Hats, it's all about technique.
 

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