Why Google TV Advertising is a Marketer's Dream

If you are reading this post and looking for confirmation that Google TV will ultimately be a failure, I suggest you stop now. The discussion of whether or not Google TV will succeed in this (relatively) uncharted territory is a discussion for another day; literally,

An Explanation of Why Google might be making a misstep with Google TV

There are times when a new product is released and the world changes. Google Earth, iPhones, and the Wii are all examples of products that changed how, when, and where technology is used. Google TV is not one of those products.

You probably don't think of Google as the poster child for marketing, right? Sure, you think of Google early and often when creating marketing plans, but not as the chosen one when it comes to building a company or brand through effective marketing. Can I get a witness from the congregation?
Well, hallelujah everybody because I just wrote a book that will help you see the light.

Americans love Google and all its associated websites. I recently hit the streets to ask consumers about their favorite websites, and the most popular answers were Gmail and Google, in overwhelming fashion.

It's somewhat surprising then that social networks garnered more pageviews than search engines did last month, at least in the U.K.