The code running through our electronics even made it to the big screen (the Matrix anybody?) but our passion for this code is directly related to the cool things we can do with it. I’ve heard programmers wax rhapsodic about the beauty of a program while maintaining complete ignorance about the most well known artistic masterpieces. However, let’s not lie to ourselves, it’s people like this that make all of our lives better.

When these people had the idea of mobile search, it just seemed like another obscure option similar to the pseudo craze that was " target="_blank" rel="nofollow">Near Me Now”.  How, you might ask, does this nifty feature work? Why simply by taking your geographical information and displaying the options near you. And of course the best way to take advantage of mobile search is by using Local Targeting in PPC campaigns offered by none other than… good ol' Google of course. What’d you think I was going to say, Yahoo?
For years, while mobile search was put on the back burner, Google was quietly yet heavily investing in mobile search, ensuring their infrastructure, browsers, and mobile indexing would be up to the task of serving the eventual market 4 billion cell phone users offers (view presentation full of fun facts). Now, with the optimal mobile search machine (Nexus One), Google is unleashing the full power of their internet domination to make 2010 THE year of mobile search.   

I don't know about you, but when Google speaks, I listen.