In the past year, Facebook has secured its dominance as the king of social media. While Google+ was failing to launch and Twitter's revenue stream remained anemic, Facebook went public with a $104B valuation and nearly one billion users. But rather than exhaling and basking in its glory, Facebook has instead been the subject of intense scrutiny, endless litigation, and rampant criticism from its customers. With regard to the criticism, it’s important to remember that Facebook is merely a platform, brokering the relationships between brands and users. While part of Facebook’s job is to set these relationships up for success, in the event that something goes wrong, the brands and users must also hold themselves accountable.
One of the most significant examples of the Facebook finger-pointing problem was GM's declaration that Facebook ads don't work, announced days before the Facebook IPO. The reality was that GM's community management and content strategy was poorly executed, at best. This past week, a small but important example emerged from influential platform developer, Billy Chasen. Chasen is co-founder of turntable.fm, a music-sharing startup that quickly rose to stardom a year ago and then, suddenly, was forgotten. In his post-mortem post, "Facebook's Cognitive Dissonance with Sharing",... Read more